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What is coming up in Snapdragon Studio Membership

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'So which makes you feel happiest? Someone buying your e-course or someone becoming a Studio Member?'

I was chatting with my creative coach, Jen Carrington, about my targets for A Seasonal way e-course. I had been going round and round a little with the business and the way I felt that I was holding it back. I kept getting stuck around business issues where I felt I was excluding people. Being excluded from things is a massive personal fear of mine, a fear that is so obviously rooted in the infants' playground that it is laughable.

Not wanting to exclude anyone from the heart of my business - through money or time or geographical location - kept coming up time after time after time in my coaching calls. I was reluctant to put up prices to reflect the value of what I was creating, If I'm honest I was reluctant to charge at all. When I divided up my work into a list of things I intended to charge for, and things I wanted to be free, the second column covered pages and pages, the first had 4 things on it.

But that isn't the way to run a business that actually makes a profit and survives, it isn't the way to give your best, it isn't the right energy. It feels heavy.

For the past couple of months that question of Jen's kept going round and round in my head. "What makes me feel happiest?" And what makes me feel happiest will always be having people become members of Snapdragon Studio, because that is an ongoing relationship.

At about the same time I had a really vivid dream one night - perhaps not surprising given how much of my brain space was taken up with this - where Snapdragon Studio had so many more members, where I felt incredibly confident about it, where I had worked out what my job was and everything felt joyous and easy. Sadly I couldn't remember how I had actually achieved that in the dream but the core feeling, that ease and flow, has remained as something to guide me.

I decided that what I needed to do was to run the membership as though it were the size it had been in my dream - none of the 'we will do that when there are xxxx members', none of the holding back.

I committed to a date for raising the price of Studio Membership for new members (it goes up to £15 a month on 18th September - all existing members on that date continue to pay £10 a month until 2021).

When I first came up with the idea of a Studio Membership I based it on discounts - there were free downloads and artfiles and gift-wrap, we had an open day and there were seeds from the garden but the most tangible 'value' was through buying things at cost price.

As the years have gone I've become more convinced that we all buy too much. While we still continue to craft things and put them on the website and talk about them, and while I love the things I make, I don't want Studio Membership to just be about buying things. I want it to be about trying things, learning things, having a go, I want it to be about the way you live your life, about community and sharing and all the intangibles that make life amazing.

So - as well as those discounts and early bird offers, open days and free perks - this is what will be coming up in Snapdragon Studio over the next year.

At the heart of what I'm bringing out is a year long course - a distillation of my 20 years experience in growing cut flowers. It is a mix of video, downloads and lessons - I shall be releasing it a module at a time, each at exactly the right time of year to take action, with a space to answer questions and discuss issues in the Facebook Group. I'm interested in showing what works and why and in helping you to grow the flowers that you love to bring the seasons into your home.

This is a course I have been planning for 2 years - procrastinating a lot obviously. The proposed price for this when I was intending it as a standalone course was £170, but now I've decided to make it exclusively for Studio Members as part of their membership - because that is what I would definitely do if Snapdragon Studio had 1000 members!


The first module talks about how to plan your cut flower patch - where to grow, what to grow, how to end up with the flowers you actually want to pick for your home. It also covers the hardy annuals that you can plant this autumn, why you might want to do that, and the best varieties to choose.


This talks about spring bulbs as cut flowers - the obvious ones like tulips and alliums, but also smaller, lesser used ones like fritillaries and snowdrops. What is the best way to grow them? Which varieties will come back year after year? How can you ensure a long flowering season? How can you grow in pots or window boxes?


A short e-course of ideas, templates, tutorials to help you add simple, inexpensive, eco detailing to your gifts this year.


In early spring I fill my home with potted bulbs and plants - and this mini course if full of tips on forcing flowers, getting a long life from your bulbs and bringing the outdoors in.


I will be honest and say that this isn't planned in the slightest yet!

The Tuesday letters - with weekly nature notes or seasonal recipes or things to make - will continue each week, except for when I am on holiday.

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What do you do to break your routine? ⠀
Yesterday, instead of eating lunch at my desk, I packed up soup and some bread into a backpack and headed outside.⁠⠀
I'm sharing my favourite seasonal soup recipe in this week's newsletter - you can sign up via the link in bio or at www.snapdragonlife.com.⁠⠀
The bread is a @katgoldin recipe (she is having an instagram bake along this weekend if you fancy making your own) and the instructions for making the beeswax wrap are on my blog.
I grew up by this sea. Perfect for introspective teenage walks, head down into the wind. 
We went for our New Year stay with my parents this weekend - beach walks, lots of dogs and extended family time. No time for introspection.
I spent yesterday afternoon at the kitchen table sorting out my boxes of vegetable seeds.⁠⠀
Dividing them into types and sowing seasons, seeing what I have enough of (17 varieties of kale is probably enough) and what has run out. ⁠⠀
Then I spent some time browsing through catalogues to see what new (to me) things I can try - I'm keen to try growing celery this year as it is often difficult to find organic celery in the shops and the non organic has the highest chemical input of any vegetable.⁠⠀
Are you growing vegetables this year? Is there anything new on your list?
And suddenly it is time to get the house back to normal - I'm gradually putting obviously Christmassy things away, rearranging the bulbs, making the 'tidy spots' in the house look cared for.⁠⠀
It was so lovely to see people signing up as Studio Members yesterday and to welcome them into the Facebook Group where this month we are talking about Dream Planning (my anti-planning system) and the way the subconscious brain can help or hinder you.⁠⠀
This photo of Budgie, my psychopathic middle cat, was taken last January - just after she had knocked pots out of the way to clear some proper bird watching space.⁠⠀
Yesterday morning, while the cats slept on the bed, there were 18 birds in the hedge waiting their turn to feed from the window feeder.
Happy New Year.⁠⠀
What are you wanting to bring into your life this year? ⁠⠀
I'm actually very anti-resolutions, my character is not good with anything structured (off the scale rebel on @gretchenrubin’s test) I also want my life to be more than ticking things off a to-do list and as soon as one exists I rebel and procrastinate. ⁠⠀
If I write a formal plan you can be pretty sure that I will do nothing on it. If I make a resolution something drives me to go the opposite way.⁠⠀
That is why I do something much gentler - no workbooks, lists or plans -  but it is also something which I believe is much more powerful. I call it the Dream Life Planner and it is based on guiding the subconscious brain to support rather than sabotage you. It is a simple way to make big changes in the way you live. ⁠⠀
You can get the basic modules by signing up to my newsletter or - if you want something more guided and detailed, with more of the science behind it, sign up to Snapdragon Studio Membership and you will get weekly e-mails throughout January. The next 4 people to sign up to Membership get a hard copy monthly planner too. You can find out more by clicking through my bio or visiting www.snapdragonlife.com
Happy Hogmanay.⁠⠀
Christmas only officially became a holiday in Scotland in 1958. Before that, for 400 years, it had been a day like any other. ⁠⠀
Here it has always been more about the gathering with friends and neighbours to see the New Year in. ⁠⠀
Tonight we have Open House, everyone is welcome - just come on in if you are passing, there is plenty food and drink. (DM me for the address if you don't have it.)⁠⠀
I think that it may be because Hogmanay is the main thing for me that all my decorations are light and bright, pale metallics and sprouting bulbs. This is the window seat by the stove.
Yesterday we walked from Drymen over the Conic to have lunch at the Oak Tree Inn in Balmaha.⁠⠀
Katie took this as we headed over the brow of the hill and onto the downward part. I was looking out over Loch Lomond, with that magnificent winter sunshine on the water, congratulating myself that I was going to make it after all. (I am really not at all fit at the moment).⁠⠀
I mentioned a couple of posts back that I was thinking of going off line for a bit over the festive season - I have noticed that tugging panicked feeling when I haven't my phone in my hand increasing, and the way seeing someone on their phone drives me to pick up mine, and even worse the repetitive scrolling when I actually want to be reading a proper book. ⁠⠀
So I'm going to switch my phone off until 30th. ⁠⠀
I only say this because last year a friend - also a bit of a social media addict - did this unannounced and, after a week, I was so concerned that I was on the point of texting her husband to see if she was ill/imprisoned/dead.
Today I’m going to decorate the house - plant the amaryllis in glass vases, put up the fairy lights, hang the big mercury glass baubles in the window, get the paper white narcissi our from the cool of the guest room. 
For some reason it hasn’t felt right until today, but now it feels like a family Christmas can begin. 
I’m much more of a Hogmanay person so I suspect that I’m actually decorating for the new year. 
And then I’m going to close everything down, put on the auto responders, sit with a gin and crisps by the stove and celebrate the gradual returning of the light.

About Snapdragon

At Snapdragon we gently guide you through bringing the changing seasons into your daily life, helping you slow down, so that you can experience increased well being, calm and creativity.

Through our communities, both free and paid for, through Jane's writing on the blog, through carefully hand crafted gifts and activity kits, and through our online and in-person workshops we aim to bring people back in touch with the rhythms of a seasonal life.

Learn more about why here